The platform doesn’t matter until it does…

Writers these days are spoiled.

They are spoiled because recent development in technology has given rise to online platforms that allow writers to put their work out for the world to see. From Blogger to WordPress to the more recent Medium, writers are mostly free from having to deal with middleman that served as gatekeepers to the big publication houses.

But those platforms actually don’t matter.

They are just tools, just like the pens and papers, nails and hammers, etc. The platforms don’t dictate your writing. Only you do. As a writer, your main job is to write. To put the ideas that are swimming in your head out into words for others to see. If you aren’t doing that, then no platforms is going to help. Just like the pens and papers that are going to sit in some dark corners if your hands don’t reach for them and use those tools.

And after you are done writing, only then the platforms matter. You have to use them to publish your work out for the world to see.

If you don’t understand the rules of the platform, you writings aren’t going to see the light of the day even if you hit that publish button. The platform’s flawed algorithms are going to decide that your writings aren’t worth anyone’s time and don’t bring them out for the world to see. And algorithms can change depending on the platform owner.

And now, the time you’ve spent on writing that great piece of article, essay or poem is wasted because no one is reading it.

So your role as a writer now has more responsibilities.

You have to go out there and reach out to other writers on the platforms. To comment on their writings, to like their writings, or just to say hi. Only then, you leave a trail of breadcrumbs that hopefully grab someone’s attention and bring them to your creations.

And being on just one platform isn’t enough. Neither is being on many platforms. You have to be on the right kind of platform that has the right kind of writers and readers that will contribute to your growth as a writer.

Now you see, the platform doesn’t matter until it does…

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