If you are a writer who’s any good, you’d probably accumulate a huge pile of writings. And maybe up to ninety percent of those have been published somewhere.
Then there comes a day when you realised the message you wanted to share with the world is really done. Done as in you have said your piece and there’s nothing more for you to share. Or maybe you are just suffering from a serious case of writer’s block.
Now, during your journey as a writer, you’d probably also come across the suggestion of recycling what you wrote in the past and publish them again. I’ve seen other writers done it. And there’s nothing wrong with it.
From a practical standpoint, it make sense. By recycling it, you allow your new readers to get new content while you don’t need to put in any effort to write anymore. At least until you found another message to share with the world. That way, you remain relevant in today’s highly noisy world in terms of the amount of content created and published online. This is where the 80/20 rule comes in. You put in barely any effort but you get the maximum reward because you could get new followers and you remain visible.
Isn’t that a good trade?
But from a moral or ethical standpoint, it’s probably doesn’t feel right. I know because I’ll definitely feel that way. It’s like selling people old stuff. So unless you are at a thrift shop or a place that sell pre-owned goods, chances are you want what’s the latest or new right? Well, in hindsight, I suspect it’s probably the only valid reason that one have when trying to justify to oneself they shouldn’t do it.
However, we should all remember that people do have very short attention span. There’s just so many things in life to distract us. Our memory can get fuzzy too. Unless the readers are your number 1 fan, or with a lot of time on their hand to dig out all your old articles, no one is really going to notice you put out a piece of old content. Hell, I didn’t even realise I read an old post that was recycled until I notice the comments in the comment section is several years old. And yet, I realise if the person hadn’t recycle that content, I won’t have known such a great piece exist.
So the answer is yes. Recycle your old stories whenever you feel necessary. It’s also a useful course of action to take to fill in the lull period until you find your groove back.
P.S. In fact, I almost wanted to do the same thing because I don’t have anything else to share for now, but the realisation that I didn’t write any decent piece of content in the past that warrant me recycling them forced me to find something to write about instead. So I shared my thoughts about recycling old content.